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Accurate web site – building trust

Posted by NSP on January 27, 2015
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In a last month I am working everyday on improving my website design, as well as important details for visitors. Small things can improve user experience and build trust – and for me trust is most important thing, especially for first time visitors to my website. In a past 8 years working as a real estate professional I had so many questions related to – how to trust you? I was ready for such questions, as I know how trust is important when I look on other sites.

There are few things I look immediately when I visit some website for a first time

1. When website is updated?

Numerous times searching for information I will get to site with really superb info – yet outdated for couple of years…, have you ever experienced it? Since year 2007 I am placing on the top of page date when I have updated site. It is manual process, but is beneficial for website visitors (look screenshot below) Sometime I forget to do it, but no longer than a few days, so whenever you visit my site it will be always up-to-date.

2. When renting, look for year first

It happened quite a few times I was looking for some island cottages while planning our next holiday, found great site, even better cottage near the beach, was really happy when I saw I can book it online…, however I was 2 or 3 years late according to booking calendar. I even sent an enquiry email in hope it was just calendar out of date, however when no response received everything was clear to me.

3. When is rented?

I just love sites wanting to look busy! With 20-30 listings, they have half or more with watermark BOOKED! or RENTED! Great, however if you open that listing many times you will see it was booked months or even years ago. Being specific, and up to date takes time, but building trust with your site visitors is of utmost importance.

4. Location accuracy / location at all?

I just love when I read description with ocean view flat, and when I search in depth, and find street and photos of particular flat I find that ocean view is real only if I remove some buildings and cut some trees. Having map with pinpointed location build extra trust to visitors

On screenshot below you will see what I meant with above comments.



Great way to find out when site you are visiting is last time updated is to open site posts, or blog page. In 90% posts have time stamp, so that can be really good indication when  was the last post.

If you have any questions or concerns please feel free to ask me, as I am ready to reply promptly to any of your questions or concerns

Sinisa Puzic

Novi Sad Property site owner

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